Washes Whiter

Season 1

An in-depth examination of the changing face of British television advertising from its birth until the present day.

She's Not a Moron - She's Your Wife
E1
She's Not a Moron - She's Your WifeExamines how adverts for cleaning, shopping and cooking products have - or have not - changed over the past 35 years.
Big! Big! Big!
E2
Big! Big! Big!In the 50s, men were shown as experts and professionals to persuade women and real sporting heroes were used to advertise to men, while it was the businessman and the James Bond action man in the 60s. Men were targeted for personal care products and there were sexist tobacco, beer and lager adverts in the 70s, until New Man emerged in the 80s.
Buy Some For Lulu
E3
Buy Some For LuluLooks at the changing face of children and teenagers in adverts, from the vulnerable, cossetted infants of the 1950s to the tough sophisticated kids of the 1980s.
Sixpence Worth of Heaven
E4
Sixpence Worth of HeavenExplores the use of fantasy and aspiration to sell products such as Babycham, Camay, Flake, Palmolive, Sunsilk, Renault, Charlie and Chanel to women.
The Getaway People
E5
The Getaway PeopleDiscusses how advertising in post-war Britain can be viewed as a barometer of the pendulum shifts in national mood and the way we perceive ourselves .