The Curious Entrepreneur

Doug Renfro - Energizing a Family Business

S1 • E7    Jan 29, 2019    23m
As the fourth generation to head up Mrs. Renfro's Salsa, Doug Renfro knew the business inside and out-and he knew it needed to change in order to stay viable. This in-depth interview examines how Renfro's innovation helped his 50-year-old family business become one of the top ten salsa manufacturers in the U.S.

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