TED-EdHow can you change someone's mind? (hint: facts aren't always enough) - Hugo Mercier

TV-PG
2018 • E72    Jul 26, 2018    10m
Why do arguments change people’s minds in some cases and backfire in others? Hugo Mercier explains how arguments are more convincing when they rest on a good knowledge of the audience, taking into account what the audience believes, who they trust, and what they value.

Lesson by Hugo Mercier, animation by TED-Ed

Where to Watch TED-Ed - 2018 • E72

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