Sneaker Wars: Adidas v Puma

Miniseries

The unlikely and surprising tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry. A family feud sparks the rise of two legendary sneaker brands into a fierce global competition.

Where to Watch Sneaker Wars: Adidas v Puma • Miniseries

3 Episodes

A Rivalry Begins
E1
A Rivalry BeginsThe decades-long feud between Adidas and Puma is one of the greatest rivalries in sports history.
From the Courts to the Streets
E2
From the Courts to the StreetsSportswear evolves as Puma hits NYFW and Adidas partners with Kanye, sparking a cultural shift.
Win at All Costs
E3
Win at All CostsBjorn Gulden's move to Adidas from Puma sparks shock as both brands continue their fierce rivalry.