Selling New York
Best in the West
E6 Jul 17, 2013 25m TV-G
A few years ago, Sabrina successfully sold her client, Charlie Matthau's NYC apartment. Charlie has since moved to LA, but now he and his wife, Ashley need a place in NYC to accommodate their increasingly bi-coastal lifestyle. Sabrina's challenge is that Charlie and Ashley have very distinctive styles, and they are polar opposites. Sabrina's strategy will be in trying to find properties that appeal to both of their tastes. Halstead's Ivana Tagliamonte is challenged with selling a beautiful, but empty, $2.25M Tribeca Loft in a building where other available apartments are already staged. Ivana is willing to forgo some of her commission to jazz up the space. If Ivana can outdo, outshow, and outstage the other listings, she can make the sale and expect future referrals.