Selling New York
Downtown Downsizing
E12 Jul 31, 2013 25m TV-G
Michele and Laurel of GHK have a listing for a unique 1-bedroom apartment owned by a Salsa-dancing, party-hosting performer of a client who must sell quickly because she's moving to LA for work. The challenge is that this unique apartment will be difficult to price and market because there are no comparable properties in the neighborhood. So they'll market the best feature of the apartment; its party pad status. Elliman's Frances Katzen is faced with selling the last three units in a condo with no frills, in an unpopular Hell's Kitchen location. Her boss has trusted her to offer unusual incentives for buyers including covering the cost of a year membership at any offsite gym, and a free designer consultation.
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