Ruiz-Mateos: The First Viral Phenomenon
2021 55mBiography, Documentary
7.5
Follow José María Ruiz-Mateos, businessman, politician, sports leader and media animal, whose overflowing personality - a mixture of paternalism, religious fervor and Andalusian grace - captivated thousands of Spaniards and made him our first viral phenomenon. Close friends, trusted collaborators and victims of Ruiz-Mateos offer us an unpublished chronicle about his life, from his wine-making origins in Jerez until his decline, after raising and seeing two business empires fall. A plot marked by the expropriation in 1983 of his empire, Rumasa, by the new socialist government.
The event marked the political agenda of Spain for decades, when Ruiz-Mateos began a war without truce or quarter against the state. Ruiz-Mateos's is a story without comparison, full of absurdity and nonsense, political and economic corruption, religious fervor, crazy media actions and images that are part of the collective memory of Spain.
The event marked the political agenda of Spain for decades, when Ruiz-Mateos began a war without truce or quarter against the state. Ruiz-Mateos's is a story without comparison, full of absurdity and nonsense, political and economic corruption, religious fervor, crazy media actions and images that are part of the collective memory of Spain.
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