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Season 1
Documentary series about the history of Danish commercials, both theatrical and from television. Through rare and often funny commercials, director Liv Thomsen portrays the Danish historical and cultural development during 1900-1990.
Where to Watch Season 1
8 Episodes
- Om vores tøj, fra galocher til g-strengE1
Om vores tøj, fra galocher til g-strengBusty ladies, svelte blondes and natural 70s girls. Fashion has changed significantly in the 20th century. In the old days, clothes mainly had to be practical and cheap. Today, clothes are a big part of our identity. Experience a sea of funny fashion advertisements, e.g. for 'fine clothes from Brugsen' in the 20s, for Brylcreme in the 50s and Wrangler in the 70s. Host: Liv Thomsen. - Om vores mad, fra blodpølse til balsamicoE2
Om vores mad, fra blodpølse til balsamicoExperience Liva Weel singing margarine in the 30s, Dirch Passer selling oranges in the 50s, and Ida Davidsen paying tribute to the Belgian Christmas salad in the 70s. In the old days, we loved all that fat, and in the first black-and-white films, the chops are drowning in margarine. Today, on the other hand, we are hysterically scared of fat, and a sea of light products are advertised. Host: Liv Thomsen. - Om vores familie, fra patriark til papfarE3
Om vores familie, fra patriark til papfarStrong and clever men, pretty and diligent housewives, polite and silent children. This is how the Danish family is portrayed in a sea of old commercials. The picture only changes in the 70s. Suddenly, Lisbet Dahl appears as an out-of-work woman in a candy commercial, and the men appear at the meat pots. Today we laugh at the old cleaning ads tailored to the housewife, but for our grandmothers they represented the dream of the perfect life. Host: Liv Thomsen. - Om vores reklamer, fra plankeværk til PolleE8
Om vores reklamer, fra plankeværk til PolleHow has advertising changed? In the early 1900s, the films are simple and often comical attempts to sell beer, bicycles and books. From the 20s, the films develop and become small, entertaining stories. Famous actors appear in the films and popular fictional characters appear, e.g. Vitalius Sørensen, who advertises OTA Solgryn. Irony sells - later DSB-Harry and Polle from Snave come along. Host: Liv Thomsen.