NBA icons Shaq and Allen Iverson lead Reebok's resurgence as top executives, bringing fresh energy to the brand through strategic partnerships and cultural initiatives in basketball and beyond.
Unfinished BusinessShaq and Allen Iverson reveal their game plan to rebuild Reebok's basketball reputation, from launching a new sneaker to recruiting young stars.
The Pivot
E2
The PivotA talented youngster emerges as a recruitment target for Shaq's team, while designs for the new shoe take shape ahead of the first prototypes.
The Future is Female
E3
The Future is FemaleWith help from pro superstar Angel Reese, the team builds out its WNBA strategy. A heartfelt talk with Allen sets DiJonai Carrington up to grow her game.
Forge Your Own Path
E4
Forge Your Own PathShaq and the team miss out on signing a prime target. Embarking on his first recruiting trip, Shareef hopes to fill the gap with another player.
The Iverson Effect
E5
The Iverson EffectShareef faces a tough choice about chasing his NBA dreams. With four weeks to go before the sneaker's debut, Allen reviews the latest prototypes.
Back in the Game
E6
Back in the GameThe moment of truth arrives for Shaq and the team. With the entire basketball world watching, Angel Reese debuts Reebok's comeback sneaker.
Cast of Season 1
Shaquille O'NealSelf / Producer
Allen IversonSelf
Colin SmeetonProducer
Mike ParrisProducer
Eli HolzmanProducer
Aaron SaidmanProducer
Season 1 Ratings & Reviews
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