Outsmart Yourself Brain-Based Strategies to a Better You
How Little Things Cause Big Persuasion
S1 • E18 Nov 9, 2016 31m
hift your attention from outsmarting yourself to the ways people try to outsmart you. This first of a two-lecture unit on persuasion examines how the "reciprocity effect," apparent expertise, and scarcity are all subtle methods of persuasion. Uncovering these techniques will make you a savvier consumer, negotiator, and more....