Nerve Center
Aalsmeer Flower Auction
S2 E5 Sep 15, 2012 45m
Nearly half of the blooms that make up the $40 billion a year flower industry will be bought at the Aalsmeer Flower Auction outside Amsterdam. Every day highly perishable imports arrive from around the globe, only to be shipped out less than 24 hours later. Around Valentine's Day, this logistics hub will be stretched to its limit as thousands caring for more than 100 million roses alone.
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