For three generations, the Pérez-Soler family has owned a huge ranch in Mexico, being one of the most powerful families. Their goal is to maintain success and for that, Valente and his daughter Victoria work very hard to keep the land alive. On the other hand, we find the Sánchez-Guerra family. In the past, Alejandro's mother, Crisanta, and his aunt Deborah work on the Pérez-Soler lands, until the former dies in strange circumstances. Much time later, Alejandro returns to his hometown transformed into a true businessman. With the bitter memory of the misfortune that devastated his family, the young man meets Victoria and begins to fall in love with her. Little by little, the lives of both families intertwine to truncate the young people's romance as their secrets are revealed, increasingly dark and perverse, under the lurking shadow of Deborah, who is willing to do anything to achieve her fearsome revenge.