MasterClass

Howard Schultz Leading A Values Based Business

Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about values-based leadership and being an entrepreneur.
Where to Watch Howard Schultz Leading A Values Based Business
13 Episodes
  • Jump In
    E1
    Episode 1Jump InHoward Schultz didn’t have an MBA or an Ivy League degree, but he had a dream of building an enduring company. He tells you how to face self-doubt when starting your journey as an entrepreneur.
  • Values and Profits Are Not Enemies
    E2
    Episode 2Values and Profits Are Not EnemiesHoward shares the origin story of Starbucks, and how he built a company where values and profit are not in conflict.
  • Be Curious
    E3
    Episode 3Be CuriousLearn why intellectual curiosity, learning on the job, and finding a mentor are important for every entrepreneur.
  • Don't Pioneer. Disrupt.
    E4
    Episode 4Don't Pioneer. Disrupt.Howard shares his thoughts on a question he gets from entrepreneurs: Should I disrupt an existing category or start a new one?
  • Focus and Get in the Mud
    E5
    Episode 5Focus and Get in the MudLearn why leaders of every organization must establish priorities and understand the intricacies of their business.
  • Find the Right Investors
    E6
    Episode 6Find the Right InvestorsHoward shares his advice on how to find the right investors for your business and what to communicate to a potential investor.
  • Coffee Break
    E7
    Episode 7Coffee BreakTake a coffee break with Howard as he teaches you how he makes his favorite French press coffee.
  • Overinvest in Culture
    E8
    Episode 8Overinvest in CultureHoward defines what culture means to him and ways to maintain a healthy balance.
  • Hire a Values-Based Team
    E9
    Episode 9Hire a Values-Based TeamYour primary job as CEO will be to hire a team that shares your values. Howard shares his approach to accomplishing this.
  • Don't Manage. Lead.
    E10
    Episode 10Don't Manage. Lead.People don’t want to be managed. Howard gives advice on how to effectively lead your team.
  • Cannibalize Yourself
    E11
    Episode 11Cannibalize YourselfHoward shares ways to stay ahead of the competition by cannibalizing your core business.
  • Real Leadership: What Do You Do in Crisis?
    E12
    Episode 12Real Leadership: What Do You Do in Crisis?Hear how Howard led Starbucks through a crisis in 2008, and why it’s important to earn success everyday.
  • Onward
    E13
    Episode 13OnwardHoward gives you parting advice on knowing when is the right time to make the leap and start your business.
 
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