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Gruen

Gruen: Series 9

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The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us. Hosted by the inimitable Wil Anderson, TGT decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.

Where to Watch Gruen • Gruen: Series 9

10 Episodes

  • NBN & Hipsters
    E1
    NBN & HipstersGruen returns to ask: How do you sell the NBN, why big companies are bashing hipsters and the weird advertising trend of rapid aging. A Pitch to convince North Korea to aim somewhere else and Ads You Couldn't Make in 2017.
  • Online Dating & Apple Watch
    E2
    Online Dating & Apple WatchThe 100th episode of the show that unpicks the dark arts of advertising, branding & spin. How to sell online dating when the product is you. A new Apple Watch campaign which is a matter of life & death. The Pitch smashes brand avocado & a look at who we were & how far we've come in Ads You Couldn't Make in 2017.
  • Same-Sex Postal Vote & Racism
    E3
    Same-Sex Postal Vote & RacismHow brands are hijacking the same-sex postal vote. Ads that attempt to fix racism using comedy. Plus a Pitch for a one house policy, the science of marketing and more ads you couldn't make in 2017.
  • ATM Fees & Shopkins
    E4
    ATM Fees & ShopkinsHow banks are slashing ATM fees while still cashing in; Aussie toy Shopkins and the business of selling shopping to kids; what's going on in betting ads and a pitch to push for politicians to be born overseas.
  • Eggs & BHP
    E5
    Eggs & BHPThis week: something we consume 15.9 million of a day & barely advertise: eggs; why BHP is banging on about superannuation & a Pitch to convince men to go to the doctor. Plus a mind-boggling ad that couldn't get made in 2017.
  • Amazon & McHappy Day
    E6
    Amazon & McHappy DayAmazon is coming, so what are Aussie retailers doing to defend themselves? A Pitch to rehabilitate the image of the creepy clown. Plus we look at McHappy Day - when charity and brands collide.
  • Equal Pay & Hillsong Church
    E7
    Equal Pay & Hillsong ChurchHow advertising is tackling equal pay. One of Australia's biggest brands: the Hillsong church. A Pitch to make us turn off the news and why limited edition products are swamping supermarket shelves.
  • Wine & Piracy
    E8
    Wine & PiracyUncorking the marketing successes and failures of the six billion dollar Australian wine industry. A Pitch to convince parents not to have kids. A new push against piracy. Plus more ads from the vault labelled 'never again'.
  • A.I. & Streets
    E9
    A.I. & StreetsThe AI assistant arms race - how Amazon, Google & Apple are trying to move in to your home; Streets ice cream & consumer boycotts; a Pitch to make uni free plus another commercial from the museum of advertising shame
  • Taylor Swift & Headaches
    E10
    Taylor Swift & HeadachesOn the series final of Gruen we look at Taylor Swift's launch of her PR-tinged new album Reputation & how she's changing the music industry in 2017; we rebrand the humble headache; plus a Pitch for a jingle to unite us all.

 

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