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Gruen

Gruen: Series 7

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The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us. Hosted by the inimitable Wil Anderson, TGT decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.

Where to Watch Gruen • Gruen: Series 7

10 Episodes

  • Pet Food
    E1
    Pet FoodHow do you sell a product like pet food, when humans never eat it? The Pitch returns and we look for the Best Local Ad of All Time. Wil Anderson, Russel Howcroft, and Todd Sampson are joined by Dee Madigan, Lauren Fried.
  • Uber
    E2
    UberThis week the panel looks at the rise of one brand, & the fall of another; controversial car-sharing app Uber; & cheating website Ashley Madison. Can an ad agency convince us we need a home grown royal family?
  • Aldi
    E3
    AldiBrands love to be loved, but the far stranger phenomenon is when people really love brands. Enter Aldi. How does an airline advertise? Can two agencies convince us that the great Australian dream is NOT owning a home?
  • The Pope
    E4
    The PopeAs he tours the USA, Gruen looks at Pope Francis as a brand, & all the brands who are cashing in on him; the stuffed-crust pizza wars; & a pitch to restore our faith in politicians, from the next generation of creatives.
  • Footy Finals
    E5
    Footy FinalsGruen examines the ad breaks in the footy grand finals. Who exactly is being sold to and what's the value of being a major sponsor? Plus ad agency DDB takes the competition in house in a pitch challenge to ban divorce.
  • Anti-Advertising & Domestic Violence
    E6
    Anti-Advertising & Domestic ViolenceThe team deconstructs the latest advertising trend: anti-advertising. And they take a look at the communication around the issue of domestic and family violence including a recent ad targeted at teens.
  • Toilet Paper
    E7
    Toilet PaperWe look at toilet paper ads to ask why something white, square & occasionally embossed sells itself using puppies & kids; YouTube pre-rolls; & a Pitch to convince us that Australia should manufacture nuclear weapons.
  • Competitive Advertising
    E8
    Competitive AdvertisingThe Gruen team talk about when sledging meets marketing - ads that go negative & what to do when your brand is in the news for the wrong reasons. Toyota, ISIS & a Pitch to convince multi-national companies to pay tax.
  • Movie Merchandising
    E9
    Movie MerchandisingThe Gruen team looks at blockbusters & their merchandising; the ads that pretend to be movies - like the star-studded 16 minute film for James Packer's new casino & they look at the most expensive commercial ever made.
  • Christmas Advertising
    E10
    Christmas AdvertisingIn the final Gruen of the year, Will, Todd & Russel unwrap some Christmas ads & look at one of our favourite ads of the year. Two agencies show us that wrinkles can be sexy. Guest panelists: Milla McPhee & Claire Salvetti.

 

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