The Gruen team decode and expose all the messaging we fall for. Whether it's a juice label that thinks it's your long lost best friend or a gorgeous white line design on a Kmart plate, nothing will escape the Gruen gaze.
Where to Watch Gruen • Gruen: Series 13
10 Episodes
Vaccine Rollout & Balenciaga
E1
Vaccine Rollout & BalenciagaA jab at the vaccine rollout; The Pitch gets a shot in the arm; The Simpsons are on the catwalk for Balenciaga, as if they need the 'd'oh'; Wil is joined by Todd, Russel, Dee Madigan and Sunita Gloster.
Online Delivery & Breakfast
E2
Online Delivery & BreakfastThe team unbox the world of online delivery and unravel the breakfast of your nightmares; the pitch agencies take on the challenge of home-schooling; Wil, Todd, and Russel are joined by Christina Aventi and Karen Ferry.
Online Gambling & Fresh Breath
E3
Online Gambling & Fresh BreathThe team are paying out online gambling; the pitch makes an each-way bet on abolishing the states; fresh ads for fresh breath become so extra; Wil, Todd and Russel are joined by Carolyn Miller and Dee Madigan.
Electric Cars & John Lewis
E4
Electric Cars & John LewisFacebook goes meta, car companies go electric, and an insurance company dances into international controversy; a pitch worthy of the silver screen; Wil, Todd and Russel are joined by Christina Aventi and Sunita Gloster.
BTS & Bottled Water
E5
BTS & Bottled WaterWhat happens when the biggest band in the world teams up with a smaller brand like McDonald's? Plus we unbottle how we're sold water. Wil, Todd, and Russel are joined by Karen Ferry and Pie Chaudhuri.
Buy Now, Pay Later & Sunglasses
E6
Buy Now, Pay Later & SunglassesTech companies want consumers to buy now and pay, and pay, and pay; the risky business of selling sunglasses; Wil, Todd and Russel are joined by Karen Ferry and Kirsty Muddle.
Lego & Salmon
E7
Lego & SalmonWil, Todd and Russel are joined by Sunita Gloster and Emily Taylor to pull apart Lego brick by brick, and find out what's fishy in the salmon industry; on the Pitch, the agencies shake up consent campaigns.
Christmas & Novelty Flavours
E8
Christmas & Novelty Flavours'Tis the season for rampant consumerism! Gruen unwraps Christmas campaigns, dissects disturbing novelty flavours, plus a Pitch to reinvent the working week. Wil, Todd and Russel are joined by Karen Ferry and Carolyn Miller.
Selling Summer & Cosmetic Surgery
E9
Selling Summer & Cosmetic SurgeryHow is ad land selling summer? Chanel's Ad-vent calendar, the skincare industry gets an injection of marketing and a Pitch to start (or stop) having kids. Wil is joined by Russel, Dee Madigan, Emily Taylor and Pia Chaudhuri.
The Good, the Bad and the Really Bad
E10
The Good, the Bad and the Really BadOn the Gruen season finale, we look back at the ads that defined 2021 - the good, the bad, the really bad, and the oh god why won't this year end. Wil is joined by Todd, Russel, Christina Aventi and Camey O'Keefe.
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