S1 • E3 Feb 27, 2024
Apple's journey from a humble garage to becoming one of the world's most valuable companies is a tale of relentless innovation and bold risk-taking. Founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, the company started as a personal computer pioneer with the Apple I and II. The release of the Macintosh in 1984 marked a significant shift, introducing a graphical user interface that set a new standard in personal computing. However, a series of setbacks in the late 1980s and early 1990s, including the departure of Jobs, led to a period of stagnation. The companys revival began in 1997 when Jobs returned, bringing a new vision and a streamlined product lineup. The introduction of the iMac and, later, the iPod, reshaped consumer technology, but it was the iPhone's launch in 2007 that truly revolutionized the industry. Combining a phone, an iPod, and an internet device, it redefined what a smartphone could be, propelling Apple to the forefront of global tech. The App Store further expanded its ecosystem, fostering a new wave of mobile applications. The documentary also delves into the challenges Apple faced, from legal battles and product failures to criticisms over labor practices and environmental impact. It explores how the company navigated the transition after Jobs' death, under Tim Cook's leadership, shifting focus to services, wearables, and sustainability. Through archival footage, interviews, and behind-the-scenes insights, it paints a comprehensive picture of Apple's enduring influence on technology and culture.
