

Apple Events
2003
Apple Inc. announces new products, product redesigns and upgrades through press conferences that garner a significant following in traditional and online media. Often the purpose of the event is kept as a secret to create buzz and only unveiled during the event.
Where to Watch 2003
5 Episodes
- Special Event, Cupertino, iTMS (2003)E2
Special Event, Cupertino, iTMS (2003)Historic keynote in which Steve Jobs introduced the iTunes Music Store, changing forever the way people get their music. When Steve Jobs announced the iTunes Music Store, the shift to digital music was already started. But no existing solutions were compelling enough for users to drop their music CDs in favor of mp3s. It was a complex world of Digital Right Management and small online music portfolios. It sucked.