

Apple Events
2001
Apple Inc. announces new products, product redesigns and upgrades through press conferences that garner a significant following in traditional and online media. Often the purpose of the event is kept as a secret to create buzz and only unveiled during the event.
Where to Watch 2001
7 Episodes
- Special Event, Cupertino, White iBook (2001)E3
Special Event, Cupertino, White iBook (2001)Say goodbye to colorful iBooks. Steve Jobs introduced a totally redesigned, white iBook at a Special Apple Event. Sales of the clamshell iBooks had been disappointing lately. Unit shipments of iBooks were down 52 percent in the first three months of 2001 compared with the same period the year before. It was time for a change.