American Experience

Mr. Sears' Catalogue

Directed by Edward Gray, Kenneth Levis
TV-PG
S2 • E7    Nov 13, 1989    55m
7.3
They started selling watches. Then Richard Sears and Alva Curtis Roebuck started a revolution -- a "wish book" that made life on the farm a little easier and put consumer goods within reach of every American. A story of entrepreneurial triumph as well as an affectionate portrait of America from the 1890s through the 1920s.

Where to Watch Mr. Sears' Catalogue

Cast of Mr. Sears' Catalogue

  • Mark ObenhausNarrator / Writer / Producer
  • Edward GrayDirector / Writer / Producer
  • Kenneth LevisDirector

 

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