The Secret of HEMA

The Secret of HEMA was released on September 26, 2012.

The Secret of HEMA was directed by Yan Ting Yuen.

The Secret of HEMA has a runtime of 73m.

The Secret of HEMA was produced by In-soo Radstake, Esther van Messel.

This documentary takes an economic perspective, painting a candid picture of how the Dutch chain store HEMA has had to adapt to modern times and globalization to continue as a major player on the highly competitive retail market. It's all about expansion, even as far as China. But do foreign countries really need quintessentially Dutch concepts such as uniform pricing, the classic HEMA smoked sausages and timeless ladies' dresses? Chinese filmmaker Yan Ting Yuen, who came to the Netherlands at the age of six, followed the passionate CEO for a year, trying to find out what makes HEMA so unique. It turns out to be about more than just smoked sausages, as shown by the success of the new stores in France, where customers stuff their baskets with coffee mugs and Dutch syrup waffles.

The key characters in The Secret of HEMA are Self - CEO HEMA (Ronald van Zetten), Self - CMO HEMA (Rene Repko), Self (Saskia Touw).

The Secret of HEMA is a Documentary film.

The Secret of HEMA has an audience rating of 6.6 out of 10.

The Secret of HEMA had a budget of $300K.