General Magic

Directed by Matt Maude, Sarah Kerruish
TV-PG
2018    1h 32mDocumentary
7.4100%7.2
The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartphone").
  • Megan SmithSelf
  • Tony FadellSelf
  • Marc PoratSelf
  • Andy HertzfeldSelf
  • Steve JobsSelf (archive footage)
  • Joanna HoffmanSelf
  • John SculleySelf
  • Matt MaudeDirector
  • Sarah KerruishDirector
  • Michael SternExecutive Producer
  • Anna MellerEditor
  • Claire FergusonEditor
  • Benji MerrisonMusic
  • Jonathan KeyCo-Writer

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General Magic Trivia

General Magic was released on April 20, 2018.

General Magic was directed by Matt Maude, Sarah Kerruish.

General Magic has a runtime of 1 hr 32 min.

General Magic was produced by Sarah Kerruish, Matt Maude.

The key characters in General Magic are Self (Megan Smith), Self (Tony Fadell), Self (Marc Porat).

General Magic is rated TV-PG.

General Magic is a Documentary film.

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