General Magic

Directed by Sarah Kerruish, Matt Maude
TV-PG
2018    1h 32mDocumentary
7.4100%7.3
The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartphone").
  • Megan SmithSelf
  • Tony FadellSelf
  • Marc PoratSelf
  • Andy HertzfeldSelf
  • Steve JobsSelf (archive footage)
  • Joanna HoffmanSelf
  • John SculleySelf
  • Sarah KerruishDirector
  • Matt MaudeDirector
  • Michael SternExecutive Producer
  • Claire FergusonEditor
  • Anna MellerEditor
  • Benji MerrisonMusic
  • Jonathan KeyCo-Writer

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General Magic Trivia

General Magic was released on April 20, 2018.

General Magic was directed by Sarah Kerruish, Matt Maude.

General Magic has a runtime of 1h 32m.

General Magic was produced by Sarah Kerruish, Matt Maude.

The key characters in General Magic are Self (Megan Smith), Self (Tony Fadell), Self (Marc Porat).

General Magic is rated TV-PG.

General Magic is a Documentary film.

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