Flamin' Hot
Flamin' Hot
This is the inspiring story of Richard Montañez who, as a Frito Lay janitor, helped disrupt the food industry by channeling his Mexican heritage to turn Frito Lay snacks into an iconic global pop culture phenomenon.
Kevin Ward reviewedJuly 2, 2025
This was enjoyable little Disneyfied version of the the Blacktrisbairy-esque branded biopics that have become popular this year. Even if the story is mostly a falsehood (I didn’t research, but the buzz around this suggests as much) it’s still a reasonably uplifting family movie with a message of hard work, perseverance and the benefits of cultural diversity. My family enjoyed it. I wasn’t wowed by Eva Longoria’s direction, but it was very competent. The only directorial flourish that stuck out was a montage depicting the passage of time in which the camera pans across the factory and the years are displayed on boxes of chips, factory equipment, vats of cheetos, etc. It was pretty cool.