Day 1Ten social media influencers share a house where every action drains their £1M prize fund. From costly showers to luxury meals, daily challenges and spending choices create tension as contestants balance comfort with winning.
Day 2
E2
Day 2Contestants face new challenges and mounting tensions while managing financial constraints. Fresh tasks test their abilities and resilience, straining relationships and causing friction as the Sidemen push their endurance limits.
Day 3
E3
Day 3Day 3 we see who has the strongest stomach? Will Leah be tempted to finally spend money, and which housemate will be eliminated first?
Day 4
E4
Day 4Emotions run high as romance blossoms among the contestants. The house deals with its first elimination. Can the gang keep their composure in the Silent Library challenge? Meanwhile, tensions rise as another contestant faces elimination.
Day 5
E5
Day 5The Sidemen issue a new challenge which keeps the housemates up all night. Some players face temptation, while another embarks on a risky new strategy.
Day 6
E6
Day 6The elimination vote comes with a twist. A tin of spam opens up a whole lot of drama, while a few bags of sweets sow suspicion within the group.
Finale
E7
FinaleFinal contestants face ultimate challenges testing physical endurance, mental acuity, and strategy for £1M. Sidemen add twists as alliances strain and rivalries peak. Last two compete in a grand finale battle.
