Het geheim van de Hema
Instrueret af Yan Ting Yuen26. september 2012 73 mDocumentary
6.66.0
This documentary takes an economic perspective, painting a candid picture of how the Dutch chain store HEMA has had to adapt to modern times and globalization to continue as a major player on the highly competitive retail market. It's all about expansion, even as far as China. But do foreign countries really need quintessentially Dutch concepts such as uniform pricing, the classic HEMA smoked sausages and timeless ladies' dresses? Chinese filmmaker Yan Ting Yuen, who came to the Netherlands at the age of six, followed the passionate CEO for a year, trying to find out what makes HEMA so unique. It turns out to be about more than just smoked sausages, as shown by the success of the new stores in France, where customers stuff their baskets with coffee mugs and Dutch syrup waffles.
Hvor man kan se Het geheim van de Hema
Het geheim van de Hema-trivia
- september 2012 blev Het geheim van de Hema udgivet.
Het geheim van de Hema blev instrueret af Yan Ting Yuen.
Het geheim van de Hema har en spilletid på 73 m.
Het geheim van de Hema blev produceret af In-soo Radstake, Esther van Messel.
This documentary takes an economic perspective, painting a candid picture of how the Dutch chain store HEMA has had to adapt to modern times and globalization to continue as a major player on the highly competitive retail market. It's all about expansion, even as far as China. But do foreign countries really need quintessentially Dutch concepts such as uniform pricing, the classic HEMA smoked sausages and timeless ladies' dresses? Chinese filmmaker Yan Ting Yuen, who came to the Netherlands at the age of six, followed the passionate CEO for a year, trying to find out what makes HEMA so unique. It turns out to be about more than just smoked sausages, as shown by the success of the new stores in France, where customers stuff their baskets with coffee mugs and Dutch syrup waffles.
Nøglepersonerne i Het geheim van de Hema er Self - CEO HEMA (Ronald van Zetten), Self - CMO HEMA (Rene Repko), Self (Saskia Touw).
Het geheim van de Hema er en Documentary-film.
Het geheim van de Hema har en publikumsbedømmelse på 6.6 ud af 10.
Het geheim van de Hema havde et budget på 300 t US$.