The Way HomeSaison 1
TV-PG
Wayfair (NYSE:W), one of the world’s largest online destinations for home furnishings and décor, and A+E Networks, today announced the first-ever fully-shoppable TV series. “The Way Home” will seamlessly blend commerce and storytelling in an engaging new format for home enthusiasts. The series is scheduled to premiere Saturday, October 22nd at 11 a.m. ET on Lifetime. Each episode will feature home décor and DIY how-tos, room makeovers and everyday solutions for better living – with all products on display and for sale on Wayfair.com.
“We are excited to team up with A+E Networks to produce a new home talk show that helps serve our customers and A&E viewers with an inspiring and entertaining experience,” said Nancy Go, vice president of brand marketing, Wayfair. “The talk show format coupled with online shopping is a great way to bring attainable and helpful home tips to viewers, so they feel empowered to bring the ideas home.”
‘The Way Home” is hosted by interior designer Evette Rios and lifestyle expert Megan Colarossi who will share best practices for saving time and money while transforming the home. In each episode, Evette and Megan will be joined by experts in the home space, and will tackle everything from renovations and design, to construction and DIY. They will also hit the road to showcase dramatic home makeovers.
“A+E Networks is proud to collaborate with Wayfair on creating this exciting new business model,” said Amy Baker, EVP Ad Sales at A+E Networks. “Working closely with a marketer to co-create from the ground up, we were able to bring to life a truly innovative programming concept that incorporates storytelling, analytics and attribution.”
A one-stop shop for home solutions and inspiration, “The Way Home” shoppable sales events on Wayfair.com will go live following each episode premiere. Each sale will include products featured on the show including a handful of must-haves that are heavily discounted f
“We are excited to team up with A+E Networks to produce a new home talk show that helps serve our customers and A&E viewers with an inspiring and entertaining experience,” said Nancy Go, vice president of brand marketing, Wayfair. “The talk show format coupled with online shopping is a great way to bring attainable and helpful home tips to viewers, so they feel empowered to bring the ideas home.”
‘The Way Home” is hosted by interior designer Evette Rios and lifestyle expert Megan Colarossi who will share best practices for saving time and money while transforming the home. In each episode, Evette and Megan will be joined by experts in the home space, and will tackle everything from renovations and design, to construction and DIY. They will also hit the road to showcase dramatic home makeovers.
“A+E Networks is proud to collaborate with Wayfair on creating this exciting new business model,” said Amy Baker, EVP Ad Sales at A+E Networks. “Working closely with a marketer to co-create from the ground up, we were able to bring to life a truly innovative programming concept that incorporates storytelling, analytics and attribution.”
A one-stop shop for home solutions and inspiration, “The Way Home” shoppable sales events on Wayfair.com will go live following each episode premiere. Each sale will include products featured on the show including a handful of must-haves that are heavily discounted f
Où regarder The Way Home • Saison 1
7 épisodes
- Beige to BoldE1
Beige to BoldHave you been wanting to make a bold design statement in your home — but don’t know where to begin? In this episode, we’ll show you quick, easy ways to introduce fearless decorating into every room in your home — and we’ve invited a special guest to turn a beige room into a bold room! - Dare to PrepareE2
Dare to PrepareIn this episode, we’ll show you how to make the most of the furniture and accent pieces in every room in your house, so it works for you and your family all year round — including the holidays! Our guest designer Kim Myles will also give us quick tips on using what your already have to entertain a crowd — even if your living room is only set up for a family of four. - Host and Be HostedE6
Host and Be HostedWill you be staying home hosting guests or hitting the road to stay with family this season? No matter what, we’ve got you covered with the ideas and essentials you’ll need. It’s all here, from hostess gifts to tricks for transforming your living room into a guest bedroom — plus a basement playroom makeover!