The Sneaker Boomシーズン 1

Amid the NBA's explosive rise in the '90s, a group of advertisers gamble millions on unproven rookies, transforming basketball sneakers from niche sportswear into a global fashion phenomenon and sparking a multi-billion-dollar industry.

The Sneaker Boom • シーズン 1の視聴方法

5話

エピソード 1
第1話
エピソード 1As Reebok hunts for a breakout star to compete with Nike, a stunt at the 1991 NBA Slam Dunk Contest sends shockwaves through the industry.
エピソード 2
第2話
エピソード 2As Converse fights to stay relevant in the shifting sneaker landscape, a charismatic rookie inspires a bold reinvention.
エピソード 3
第3話
エピソード 3After the retirement of "His Airness" creates a rare opening in the sneaker market, Italian brand Fila makes a U.S. push.
エピソード 4
第4話
エピソード 4In search of its next superstar, Nike finds a dazzling talent in Orlando ready for the spotlight.
エピソード 5
第5話
エピソード 5Two young marketers at Reebok bet their careers on a breakout talent and change the culture forever.