GruenGruen: Series 11

TV-PG

The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us. Hosted by the inimitable Wil Anderson, TGT decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.

Kde se dívat na Gruen • Gruen: Series 11

10 dílů

Supermarket Collectables & Google's New Campaign
D1
Supermarket Collectables & Google's New CampaignGruen returns with a deep dive into supermarket collectables, Google's new campaign and a Pitch persuading meat eaters to go vegan and vegans to eat meat. Joining Wil, Todd and Russel are Dee Madigan and Karen Ferry.
Banking Royal Commission & KFC
D2
Banking Royal Commission & KFCThis week on Gruen, the advertising aftermath of the royal commission: how the big, small and online financial institutions are banking on an image change. Plus KFC's very quiet re-rebrand and the Pitch tackles over 65s.
Department Stores & Big Vitamin
D3
Department Stores & Big VitaminThis week on Gruen: the Spring Racing advertising offensive, the department store death rattle, Big Vitamin. Plus a Pitch to convince Christians to become atheists and atheists to believe in God.
Influencers & Mental Health
D4
Influencers & Mental HealthOverly melodramatic ads, the volatile influencer economy and brands wading into mental health. Plus, it's retail vs online shopping on The Pitch. Joining Wil, Todd and Russel are Christina Aventi and Rebecca Bezzina.
Milk & INEOS
D5
Milk & INEOSWil and the team look at milkvertising: how dairy and alternative milks are vying to fill our cups. Plus books as brands, the marketing marathon that was the INEOS 1:59 Challenge and It's Fix it or Bin it on The Pitch.
State Tourism & Spring Racing
D6
State Tourism & Spring RacingBrandspiration, domestic tourism and how your state sells itself, the PR crisis engulfing spring racing season, and a pitch for and against Halloween. Wil is joined by Todd, Russel, Karen Ferry and Carolyn Miller.
Greenwashing & #philausophy
D7
Greenwashing & #philausophyIt's easy being green, according to brands. What campaigns are making a difference and what's just greenwashing? Plus, the fallout from #philausophy, wage theft and the Pitch takes on gambling. Wil is joined by Todd, Russel, Nitsa Lotus and Emily Taylor.
Food Delivery & The Heart Foundation
D8
Food Delivery & The Heart FoundationHow pizza + robots = $, a taxi campaign that puts the rank in taxi rank, the selling of Australia's worst serial killer & privacy vs oversharing on The Pitch. Wil is joined by Todd, Russel, Christina Aventi and Dee Madigan.
Streaming Wars & Australia Post
D9
Streaming Wars & Australia PostIt's a whole new world as Disney takes on Netflix in the streaming wars. A Pitch to double or halve the population. And Australia Post delivers Christmas cheer. Joining Wil are Todd, Russel, Claire Salvetti and Kirsty Muddle.
Alcohol Marketing & AfterPay
D10
Alcohol Marketing & AfterPayOn the Gruen final: getting into the Christmas spirits - how alcohol marketing is adapting to Aussies drinking less. AfterPay and gratification now, pay later. And on The Pitch, everything is fine vs everything is f***ed.