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BBC MaestroPaula Scher - Graphic Design

TV-PG
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Can graphic design change the world? Paula Scher knows it for a fact. One of the most influential graphic designers of all time, and the first female partner at the international design firm Pentagram, Paula will teach you her craft in her upcoming online course. By drawing on her experience working across a large variety of brands, institutions, and people, the course will help you tangibly refine your own portfolio, as well as expand your approach to the subject, both as an individual designer and a collaborative team member. You name it, she’s the brains behind it. From the New York Public Theatre and MoMa, to Tiffany & Co or Microsoft Windows, as well as iconic album covers for The Rolling Stones, Billy Joel, and Bob Dylan - Paula has built her career creating world-class visual identities and languages, and now she’s here to teach you how to do it too.

Dove guardare BBC Maestro • Paula Scher - Graphic Design

21 Episodi

  • Introduction
    E1
    IntroductionMeet Paula Scher. In this first video, she describes what she’ll share in this course, and what you’ll learn.
  • Introduction to Graphic Design 101
    E2
    Introduction to Graphic Design 101Paula describes the role of graphic designers, and the many ways graphic design shows up in our daily lives, whether in signage, ads, road signs, or websites.
  • Origins of Type
    E3
    Origins of TypeWhen did graphic design start? Paula talks you through the evolution of type from pictographs and hieroglyphics to modern day alphabets.
  • Crests, Flags, Symbols And Logos
    E4
    Crests, Flags, Symbols And LogosPaula points out that crests, flags, and symbols, differing in style and complexity, still act in similar ways, and require a few of the same things.
  • Type!
    E5
    Type!Through examples, Paula teaches you why it’s important to learn the history of typefaces to inject your work with emotion in an informed way.
  • Editorial Design
    E6
    Editorial DesignPacing, grid systems, cropping, and formatting are all design decisions that are made to help readers experience writing. Paula explains her approach
  • Word And Image: 1800s – 1940s
    E7
    Word And Image: 1800s – 1940sIn this lesson, Paula shows you influential graphic design from the 1800s to the 1940s, speaking to the styles and movements that emerged during this time.
  • Word And Image: 1950s – Present
    E8
    Word And Image: 1950s – PresentPaula shows you influential graphic design from the 1950s to present day, describing the elements of graphic design and how designers played with those elements to create meaningful work.
  • Logos From Everywhere
    E9
    Logos From EverywherePaula shows you powerful logos and describes how they became memorable. She shares her thoughts on what it takes to create an iconic logo.
  • From Sketch To Finish: Introductio
    E10
    From Sketch To Finish: IntroductioPaula introduces the next few lessons, which are case studies of work she’s done with major organisations. She gives guidance on what a designer must do when first starting a project with a client.
  • From Sketch To Finish: Citibank
    E11
    From Sketch To Finish: CitibankIn this lesson, Paula describes the challenges she faced while creating the logo for Citibank.
  • From Sketch To Finish: The Met Opera & New York City Ballet
    E12
    From Sketch To Finish: The Met Opera & New York City BalletWhen creating the brand identities for the Met Opera and New York City Ballet, Paula solved the various obstacles through typography and form.
  • From Sketch To Finish: Windows 8
    E13
    From Sketch To Finish: Windows 8When creating this logo, Paula had an idea that revolutionised how tech brands represent themselves. She’ll show you how she came up with it and how she convinced her clients to go for it.
  • From Sketch To Finish: Berkely Rep & Landmark Cinemas
    E14
    From Sketch To Finish: Berkely Rep & Landmark CinemasPaula teaches you how systems for identity need to be flexible and usable by the client. In this case study, you’ll learn how she met the needs of the client and the process of identity design.
  • From Sketch To Finish: The New School And The Quad Cinema
    E15
    From Sketch To Finish: The New School And The Quad CinemaIn this case study, Paula describes the problems she faced and how she solved them, as well as how 2D design gets translated to 3D space – another important aspect of identity design.
  • Environmental Design
    E16
    Environmental DesignPaula explains what environmental graphics are, how they show up in our lives, and shares a few examples her business partner Michael Gericke worked on.
  • Case Studies In Environmental Design
    E17
    Case Studies In Environmental DesignPaula walks you through more case studies from Michael Gericke’s body of work. In these examples, you'll learn what kind of thinking a designer needs to create environmental graphics
  • Film Titles And Animation
    E18
    Film Titles And AnimationThrough some examples, Paula and her business partner Emily Oberman explain what graphic design techniques go into making animations.
  • Film Titles And Animation Inspirations
    E19
    Film Titles And Animation InspirationsPaula walks you through the work of prolific animators, urging you to continue learning about what has worked in the past and how it’s changed the future of storytelling through motion graphics.
  • Film Titles And Animation In Practice
    E20
    Film Titles And Animation In PracticeIdentity work now includes motion assets, so Paula shows you some of Emily’s identity work as well as title sequences to go deeper into the facets that make great titles and animation.
  • Conclusion
    E21
    ConclusionPaula wraps up the course with some more tips, and recommends continuing the learning by referring to books mentioned in the course notes.

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