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Maverick Carter
Producer, Additional CreditsBorn October 10, 1981 (43 years)
Maverick Carter is an American businessman and media personality. Originally from Atlanta, GA, Maverick grew up the son of Katherine Powers, a social worker, and Otis Carter, a drug dealer who spent much of Maverick's childhood in federal penitentiaries. Carter is a longtime friend of LeBron James; both played basketball at St. Vincent–St. Mary High School in Akron. After graduating from SVSM, Carter played college basketball at Western Michigan, before transferring to The University of Akron and focusing on other pursuits.
While in college, Carter interned with Nike, withdrawing from college to become a Nike field representative. Carter has served as James' business manager since 2006. Carter (along with James, Rich Paul and Randy Mims) is one of the founders and principals of agent and sports-marketing company LRMR. Carter was responsible for engineering "The Decision", generally believed to be a marketing failure. However, Carter has also had his share of successes, such as arranging a deal between LRMR and Fenway Sports Group that secured James a partial stake in Liverpool F.C. and bolstered his overseas profile. Carter developed The LeBrons series of commercials featuring caricatures of LeBron. Carter and James founded SpringHill Entertainment, a collaborator of Warner Bros. whose projects include the Disney XD series Becoming, the Starz series Survivor's Remorse, the NBC game show The Wall and the Bleacher Report spinoff "Uninterrupted".
Besides managing LeBron James, other business management clients of Carter include former football player Johnny Manziel.
While in college, Carter interned with Nike, withdrawing from college to become a Nike field representative. Carter has served as James' business manager since 2006. Carter (along with James, Rich Paul and Randy Mims) is one of the founders and principals of agent and sports-marketing company LRMR. Carter was responsible for engineering "The Decision", generally believed to be a marketing failure. However, Carter has also had his share of successes, such as arranging a deal between LRMR and Fenway Sports Group that secured James a partial stake in Liverpool F.C. and bolstered his overseas profile. Carter developed The LeBrons series of commercials featuring caricatures of LeBron. Carter and James founded SpringHill Entertainment, a collaborator of Warner Bros. whose projects include the Disney XD series Becoming, the Starz series Survivor's Remorse, the NBC game show The Wall and the Bleacher Report spinoff "Uninterrupted".
Besides managing LeBron James, other business management clients of Carter include former football player Johnny Manziel.
Known For
Filmography
| 2024 | A Motown Christmas · as Executive Producer |
| 2024 | Starting 5 (TV Series) · as Executive Producer |
| 2024 | Fat Joe Talks (TV Series) · as Executive Producer |
| 2024 | Rez Ball · as Executive Producer |
| 2024 | Untold: Hope Solo vs. U.S. Soccer · as Executive Producer |
| 2024 | Untold: Sign Stealer · as Executive Producer |
| 2024 | Untold: The Murder of Air McNair · as Executive Producer |
| 2024 | Uninterrupted's Top Class Tennis (TV Series) · as Executive Producer |
| 2024 | Memes & Nightmares · as Executive Producer |
| 2024 | How Music Got Free (TV Series) · as Executive Producer |
| 2024 | Triumph: Jesse Owens and the Berlin Olympics · as Executive Producer |
| 2024 | Uninterrupted: The Real Stories of Basketball (TV Series) · as Executive Producer |
| 2024 | How Music Got Free · as Executive Producer |
| 2023 | See It Loud: The History of Black Television (TV Series) · as Executive Producer |
| 2023 | |
| 2023 | S.O.G.: The Book of Ward · as Executive Producer |
| 2023 | The Crossover (TV Series) · as Executive Producer |
| 2023 | Redefined: J.R. Smith (TV Series) · as Executive Producer |
| 2023 | |
| 2022 | Black Ice · as Executive Producer |
| 2022 | Fantasy Football · as Executive Producer |
| 2022 | Say Hey, Willie Mays! · as Executive Producer |
| 2022 | The Redeem Team · as Executive Producer |
| 2022 | Fate of a Sport · as Executive Producer |
| 2022 | After Jackie · as Executive Producer |
| 2022 | |
| 2022 | Neymar: The Perfect Chaos (TV Series) · as Executive Producer |
| 2021 | Untold (2021) (TV Series) · as Executive Producer |
| 2021 | Turning the Tables with Robin Roberts (TV Series) · as Executive Producer |
| 2021 | Naomi Osaka (TV Series) · as Executive Producer |
| 2021 | |
| 2021 | Golden: The Journey of USA's Elite Gymnasts (TV Series) · as Executive Producer |
| 2021 | Dreamland: The Burning of Black Wall Street · as Executive Producer |
| 2021 | Uninterrupted's Top Class: The Life and Times of the Sierra Canyon Trailblazers (TV Series) · as Executive Producer |
| 2020 | Gap Year · as Executive Producer |
| 2020 | The Playbook (TV Series) · as Executive Producer |
| 2020 | Becoming (TV Series) · as Executive Producer |
| 2020 | Greatness Code (TV Series) · as Executive Producer |
| 2020 | Graduate Together: America Honors the High School Class of 2020 · as Executive Producer |
| 2020 | I Promise (TV Series) · as Executive Producer |
| 2020 | Self Made: Inspired By The Life Of Madam C.J. Walker (TV Series) · as Executive Producer |
| 2020 | Elite Youth (TV Series) · as Executive Producer |
| 2019 | What's My Name: Muhammad Ali · as Executive Producer |
| 2019 | What's My Name: Muhammad Ali (TV Series) · as Executive Producer |
| 2019 | Million Dollar Mile (TV Series) · as Executive Producer |
| 2018 | More Than An Athlete (TV Series) · as Executive Producer |
| 2018 | Shut Up and Dribble (TV Series) · as Executive Producer |
| 2018 | |
| 2018 | Warriors of Liberty City (TV Series) · as Executive Producer |
| 2018 | The Shop: Uninterrupted (TV Series) · as Executive Producer |
| 2018 | Best Shot (TV Series) · as Executive Producer |
| 2018 | Rise Up: The Movement that Changed America · as Executive Producer |
| 2017 | 89 Blocks · as Executive Producer |
| 2017 | The Carter Effect · as Executive Producer |
| 2016 | The Wall (2016) (TV Series) · as Executive Producer |
| 2016 | Cleveland Hustles (TV Series) · as Executive Producer |
| 2014 | Survivor's Remorse (TV Series) · as Executive Producer |
| 2011 | Top Boy (TV Series) · as Executive Producer |
| 2011 | The LeBrons (TV Series) · as Executive Producer |
| 2008 | More Than a Game · as Executive Producer |