NYT-bestselling author Daniel Pink shares a science-based approach to the art of persuading, selling, and motivating yourself and others.
Where to Watch MasterClass • Daniel Pink Teaches Sales and Persuasion
16 Episodes
Meet Your Instructor
A1
Meet Your InstructorDan introduces himself, the class, what you will learn, and explains why it’s critical for everyone to learn how to persuade effectively and authentically.
Sales Trends
A2
Sales TrendsSales has changed more in the last 10 years than in the previous 100. Learn the most important developments and how they affect your ability to persuade.
Attunement: Finding Common Ground
A3
Attunement: Finding Common GroundTo persuade effectively, you need to get inside the head of your counterpart and understand their perspective. Learn how to attune yourself to their state of mind and cultivate a meaningful connection.
Serve Your Audience
A4
Serve Your AudienceDaniel teaches you how putting a purposeful, personal touch on your persuasive encounters can make all the difference.
Exercise: Creating a Discussion Map
A5
Exercise: Creating a Discussion MapDaniel shares his favorite trick for identifying the best point of influence in a group dynamic.
Clarity: Making Your Message Count
A6
Clarity: Making Your Message CountLearn how strategic communication can mean the difference between success and failure in an information-saturated era.
Getting Others to Act
A7
Getting Others to ActThe key to getting someone to do something is to make them think it was their idea. Learn about the dangers of coercion and how to persuade others by finding common ground instead.
Create a Connection by Mimicking
A8
Create a Connection by MimickingHumans are natural mimickers. If you’re aware of how this tendency can connect you to someone else, then you can deploy it strategically.
Persuasive Framing
A9
Persuasive FramingDiscover how taking advantage of innate glitches in the human mind can help you craft your messages for maximum efficacy.
Pitching Like a Pro
A10
Pitching Like a ProDaniel explains why the elevator pitch is a thing of the past and shares a variety of pitches you can use to sell an idea, a product, or even yourself.
Exercise: Asking for a Raise
A11
Exercise: Asking for a RaiseWorking with a counterpart in a real-time demonstration, Daniel shows you the best way to manage subordinates and how to get that raise you’ve been hoping for.
Buoyancy: Develop a Resilient Mindset
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Buoyancy: Develop a Resilient MindsetLearn how to remain afloat in a sea of rejection as Daniel shares some of his favorite tips for staying positive.
Introvert, Extrovert, or Ambivert
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Introvert, Extrovert, or AmbivertDespite what you might think, extroverts are not the best salespeople. Discover what personality type actually sells best and how to cultivate that optimal mentality.
Persuade Yourself: How to Self-Motivate
A14
Persuade Yourself: How to Self-MotivateLearn what it takes to persuade yourself.
Using Timing to Become a Better Persuader
A15
Using Timing to Become a Better PersuaderWe often focus on what we need to accomplish and how to get everything done—but Daniel explains why we also need to focus on the “when” of these decisions.
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Class Workbook
Beginnings, Middles, and Endings
A16
Beginnings, Middles, and EndingsDifferent stages of work require us to behave differently. Understanding more about those behavioral differences allows us to perform better.
