New and Improved
Directed by Matt Heitman60 mDocumentaire
"New and Improved" looks at the science behind the ingredient list, exploring the migration away from natural soaps to hyper-specific chemical products made to satisfy the consumer's every want and need. But in exchange for quick-drying, 2-in-1, long-lasting, "no tears", and impossibly fragrant formulas, are manufacturers putting consumers at risk?
New and Improved Trivia
New and Improved was directed by Matt Heitman.
New and Improved has a runtime of 60 m.
"New and Improved" looks at the science behind the ingredient list, exploring the migration away from natural soaps to hyper-specific chemical products made to satisfy the consumer's every want and need. But in exchange for quick-drying, 2-in-1, long-lasting, "no tears", and impossibly fragrant formulas, are manufacturers putting consumers at risk?
The key characters in New and Improved are Self (David Bronner), Self (Michael Bronner), Self (Cassy Burnvoth).
New and Improved is a Documentaire film.