Het geheim van de Hema
Directed by Yan Ting Yuen2012年9月26日 73分钟纪录
6.66.0
This documentary takes an economic perspective, painting a candid picture of how the Dutch chain store HEMA has had to adapt to modern times and globalization to continue as a major player on the highly competitive retail market. It's all about expansion, even as far as China. But do foreign countries really need quintessentially Dutch concepts such as uniform pricing, the classic HEMA smoked sausages and timeless ladies' dresses? Chinese filmmaker Yan Ting Yuen, who came to the Netherlands at the age of six, followed the passionate CEO for a year, trying to find out what makes HEMA so unique. It turns out to be about more than just smoked sausages, as shown by the success of the new stores in France, where customers stuff their baskets with coffee mugs and Dutch syrup waffles.
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Het geheim van de Hema Trivia
Het geheim van de Hema was released on 2012年9月26日.
Het geheim van de Hema was directed by Yan Ting Yuen.
Het geheim van de Hema has a runtime of 73分钟.
Het geheim van de Hema was produced by In-soo Radstake, Esther van Messel.
This documentary takes an economic perspective, painting a candid picture of how the Dutch chain store HEMA has had to adapt to modern times and globalization to continue as a major player on the highly competitive retail market. It's all about expansion, even as far as China. But do foreign countries really need quintessentially Dutch concepts such as uniform pricing, the classic HEMA smoked sausages and timeless ladies' dresses? Chinese filmmaker Yan Ting Yuen, who came to the Netherlands at the age of six, followed the passionate CEO for a year, trying to find out what makes HEMA so unique. It turns out to be about more than just smoked sausages, as shown by the success of the new stores in France, where customers stuff their baskets with coffee mugs and Dutch syrup waffles.
The key characters in Het geheim van de Hema are Self - CEO HEMA (Ronald van Zetten), Self - CMO HEMA (Rene Repko), Self (Saskia Touw).
Het geheim van de Hema is a 纪录 film.
Het geheim van de Hema has an audience rating of 6.6 out of 10.
Het geheim van de Hema had a budget of US$30万.