The Secret of HEMA

Directed by Yan Ting Yuen
2012    73m
Documentary
6.7
"Het Geheim van de Hema" explores HEMA's evolution amidst globalization. Following its dynamic CEO, this documentary reveals the brand's unique charm—balancing classic Dutch fare and modern innovation—as it expands into markets like China and France. A retail journey!
Where to Watch The Secret of HEMA
Cast of The Secret of HEMA
  • Ronald van ZettenSelf - CEO HEMA
  • Rene RepkoSelf - CMO HEMA
  • Saskia TouwSelf
  • Wil van den HeuvelSelf
  • Engelien ScheperkampSelf
  • Marja VerschraagenSelf
  • Charlotte HooijdonkSelf
 
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