GruenThe Gruen Transfer: Series 3
TV-PG
The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us. Hosted by the inimitable Wil Anderson, TGT decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.
Dove guardare Gruen • The Gruen Transfer: Series 3
12 Episodi
- Cleaning Products
E1Cleaning ProductsHow do you Sell? Exploring the techniques and tactics agencies use to sell their Cleaning Products. The Pitch: Save the Blobfish Ad of the week: An indepth discussion of how the Government and Mining Industry have tried to sway public oppinion through their advertising. - The World Cup
E2The World CupHow do you Sell? Adidas vs Nike, talking about the techniques and tactics agencies have used to sell their products in and around the World Cup. Time Tunnel:From 1981 hello sexy Nix. The Pitch: Visit Asbestos Ad Crunch: An indepth discussion of Daniel Cox's ad to help make people wear seatbelts, how does this film work and what makes it so affective. - MasterChef
E3MasterChefHow do you Sell? Exploring how advertising sells MasterChef and how MasterChef sells you. Raking in cash through ad sales, product placement and merchandising. The Pitch: Western Australia should become it's own country Ad Crunch: Analysing a provocative World Wildlife Fund ad, what does this piece of communication acheive and how effective is it. - Deodorant
E4DeodorantIn the Endorse Me segment, the panellists have to come up with the perfect product for Kevin Rudd to sell. The How Do You Sell segment looks at deodorant. In The Pitch, two advertising agencies come up with campaigns for fictional oil company Petroleum Brilliance that try to convince us that an oil spill is a good thing. The Ad Crunch segment looks at the Old Spice ad that won the Grand Prix for TV commercials at the 2010 Cannes Festival. - 3D Television
E53D TelevisionHow do you Sell Televisions? The biggest purchase most people will make after a house and car how do they get you to buy their brand? The Pitch: Urine Ad of the week: McDonalds introduction of the Mighty Angus and the Gand Angus campaine was their most successful launch. What made sale increase to the tune of an extra $2 million a week?
