An exploration of the vast economic impact Taylor Swift's brand has through not only music but in fashion, sports, education and philanthropy.
Where to Watch The Swift Effect • Season 1
4 Episodes
Breaking the Mold
E1
Breaking the MoldHow Taylor's bold moves have empowered artists and redefined taking control in the industry.
The Swift Effect on the NFL
E2
The Swift Effect on the NFLTaylor's presence has brought a new wave of attention to the NFL, attracting a fresh fanbase.
The Swift Economy
E3
The Swift EconomyFocusing on Miami where Taylor returns to the U.S., examining her effect on the city's economy and spotlighting the University of Miami's course inspired by her branding and influence.
A Legacy in the Making
E4
A Legacy in the MakingA look at Taylor Swift's lasting legacy and where her influence may lead next; looking through the lens of individuals she's uplifted, such as a photographer who's documented her career for over a decade, we see the ripple effects of her journey.
