

TED Talks
Shimpei Takahashi: Play this game to come up with original ideas
TV-PG
2015 • E45 Mar 12, 2015 15mShimpei Takahashi always dreamed of designing toys. But when he started work as a toy developer, he found that the pressure to use data as a starting point for design quashed his creativity. In this short, funny talk, Takahashi describes how he got his ideas flowing again, and shares a simple game anyone can play to generate new ideas. (In Japanese with English subtitles.)