TED Talks
Chip Kidd: The art of first impressions -- in design and life
TV-PG
2015 • E113 Jun 23, 2015 15mBook designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly -- clarity and mystery -- and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers.
