TED Talks

Joseph Pine: What consumers want

TV-PG
2009 • E9    Jan 16, 2009    14m
Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. He talks about a few experiences that may be artificial but make millions anyway.

Where to Watch TED Talks - 2009 • E9

 

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