The Who's historic third album, Sell Out was a bold new direction for the band and dictated a new vision for popular music. This documentary investigates the cultural upheaval of 1967, how The Who explored this through the album's concepts of pirate radio and the band 'selling out' to the world of commercial advertising. Featuring exclusive interviews with Pete Townshend and Roger Daltrey, the program explores this era through the lens of classic tracks such as I Can See For Miles, Tattoo, and Relax.
