Big Vape: The Rise and Fall of Juul

Limited Series

TV-MA

100%71%

The high-drama, rags-to-riches story of the controversial electronic cigarette company Juul which transformed from a scrappy Silicon Valley tech start-up run by two idealistic Stanford graduate students intent on making the world a better place into a multi-billion-dollar tobacco company that sparked an epidemic of youth addiction and lung disease.

Where to Watch Big Vape: The Rise and Fall of Juul • Limited Series

4 Episodes

The Spark
E1
The SparkTwo Stanford graduates set out to disrupt the tobacco industry by creating a sleek new product for adult smokers but run into a series of struggles.
First Impressions
E2
First ImpressionsUpon launch, Juul rolls out an edgy campaign targeting youth culture until the popular ads come under criticism and spur new regulations from the FDA.
Where's My Juul?
E3
Where's My Juul?Viral social media videos and word-of-mouth send Juul and its flavor pods flying off shelves — and into the hands of kids, causing nationwide outrage.
Overnight Billionaires
E4
Overnight BillionairesA landmark deal makes billionaires of Juul's founders but leaves other employees torn. A health crisis linked to vaping jeopardizes the company's future.