Rihanna: Sledgehammer
Directed by Floria SigismondiA music video for the song premiered June 30, 2016 in IMAX theaters at 9:00 am EST. The video was then released onto Vevo and Tidal an hour later. The music video was the first to be shot entirely with IMAX cameras. The music video features Rihanna dressed in a science fiction costume performing magic by moving boulders. At the video's ending, Rihanna turns into a celestial goddess, face to face with the U.S.S. Enterprise.
Where to Watch Rihanna: Sledgehammer
