The Goods: Live Hard, Sell Hard

The Goods: Live Hard, Sell Hard

R200989mComedy
5.726%37%
Don Ready is many things, but he is best-known as an extraordinary salesman. When a car dealership in Temecula teeters on the brink of bankruptcy, he and his ragtag team dive in to save the day. But what Ready doesn't count on is falling in love and finding his soul.
Dan S Turpin reviewedOctober 19, 2025
In an era when comedy has been sanitized to the point of sterility, "The Goods: Live Hard, Sell Hard" is a warm beam from heaven; a blast of pure, unfiltered comedic oxygen. This is fearless filmmaking—a movie that understands the first rule of great comedy is that nothing should be sacred, and the second rule is to break that rule repeatedly. Jeremy Piven delivers a performance of such brazen confidence that it borders on the miraculous. As Don Ready, he's created a character who shouldn't work—part snake-oil salesman, part motivational guru, part id given human form—yet Piven makes him utterly magnetic. There's method in his madness, intelligence in his audacity. He's the kind of role that seems custom-built for the Ryan Reynolds school of smirking charm, yet Piven transforms it into something uniquely his own: an arrogant Svengali who can sell you a car and a philosophy in the same breath. But this isn't a one-man show. The ensemble surrounding Piven crackles with energy, each actor seizing their moments with the gusto of performers who know they're in on something special. The screenplay, with its prescient observations about collegiate culture and generational fragility, demonstrates a satirical edge that cuts deeper than its crude surface might suggest. What's most remarkable about "The Goods" is its commitment to its own anarchic spirit. It has clearly studied the textbook of modern sensitivities—not to avoid offense, but to create a comprehensive target list. This is comedy as controlled demolition, methodically ensuring no group escapes unscathed. Some will recoil. Let them. Comedy that fears its own shadow casts no light. This film represents something increasingly rare: laughter without guardrails, jokes without apology, and the kind of comic aggression that our timid age desperately needs but can barely tolerate. It's hilarious, profane, and gloriously incorrect. In other words, it's comedy.

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